About the role

As our Growth Marketing Manager, you will strategize, execute, and optimize performance marketing campaigns across a variety of platforms including Google Ads, Meta, TikTok, and more. With a keen eye for detail and a knack for analytics, you'll manage a substantial marketing budget, analyze campaign results, and iterate on successful strategies to maximize ROI.

You’ll also be designing and implementing a brand and influencer partnership program from scratch with the goal of building a competitive moat around this channel. Collaborating closely with cross-functional teams, you'll ensure a cohesive brand image and seamless user experience across all touchpoints.

What you'll do

• Strategize, execute, monitor and manage performance marketing campaigns across multiple platforms including Google Ads, Meta, TikTok, Apple Search, affiliate networks, etc.
• Manage a 7-figure performance marketing budget and deliver consistent reporting covering budget pacing and campaign performance to internal stakeholders and contribute to budget recommendations in quarterly planning.
• Execute creative process, including producing static and video ads and landing pages, in collaboration with UGC creators and our UX designer.
• Identify, negotiate, and manage partnerships with brands and influencers that align with Comun’s values and enhances brand visibility
• Identify and target key customer segments and implement effective performance marketing strategies to increase awareness, create sales pipelines, and grow
• Develop and execute on an aggressive testing strategy across all paid marketing platforms to test, learn, and iterate on successful campaigns
• Regularly analyze campaign results and make ongoing recommendations for decisions across spend, targeting, bidding, creative, and landing pages.
• Collaborate with cross-functional teams in Design, Growth, Product, and CX to ensure cohesive brand image and experience across all touch points

You are

• Experienced cross-channel performance marketer: we're looking for 4+ years of hands-on experience in driving performance marketing and scaling large budgets on Meta, TikTok, and Google in particular. You have experience working in B2C, product-led organizations previously.
• Attribution wizard: You know all about tracking, measurement, and attribution in performance marketing and can step in to clean things up.
• Analytical: you know that growth is all about numbers, and you know your way around spreadsheets and analytics tools to analyze and improve performance.
• Experimentation mindset: you’re constantly ideating and executing optimizations and tests to unlock better performance
• Creative: not only when it comes to ad copy/visuals, but also in exploring non-traditional avenues for early-stage growth