About the Role:

As the Performance Marketing Analytics Manager on our rapidly growing team, you will play a pivotal role in expanding our highly successful performance marketing program. Your primary focus will be scaling our paid marketing budget by 5x or more while maintaining our industry-leading CACs. Serving as a crucial bridge between marketing, product, engineering, and data science, you’ll lead our marketing analytics strategy and execution to drive business growth and make a meaningful impact on the lives of millions of immigrants in the U.S.

What you’ll do:

• Set the strategy across all areas of performance marketing (paid search, paid social, website conversion rate optimization, etc.), with the willingness to be hands on.
• Define, set, and report on full-funnel KPIs.
• Execute marketing investment optimization strategies with A/B testing, targeting optimization, event optimization, and audience segmentation across omni-channel campaigns.
• Provide insights based on customer LTV modeling, ROI forecasting, incremental lift, and competitive positioning.
• Develop recommendations to refine audience targeting, creatives, and promotions using statistical testing to enhance performance across channels.
• Build, scale, and maintain our marketing stack including tracking, measurement, attribution, and automation efforts.
• Champion integration of new data sources and tools for predictive modeling, campaign management, budget allocation, and bid optimization.

You are:

• NOT just a manager - you’re excited to get your hands dirty.
• Highly technical and an analytical thinker with superior problem-solving and decision-making skills.
• Someone who is eager to learn. While you'll bring valuable expertise to Comun, you recognize that joining an early-stage company comes with unique challenges and opportunities. You're excited to grow, adapt, and expand your skillset to bridge any gaps and contribute meaningfully.
• Independent, self-motivated individual who works well under pressure with a positive, service-oriented attitude.
• Extremely detail-oriented and organized, with experience in gathering, structuring, monitoring, and validating data to ensure integrity and hygiene.